Affiliate Marketing

Advertise and Grow Your Business


Explode My List!

Here are seven types of emails you should be sending.

  • Newsletters. According to research from Clutch, newsletters are the most popular type of email, with 83 percent of companies sending them. …
  • Standalone Emails. …
  • Lead Nurturing. …
  • Transactional. …
  • Milestone Emails. …
  • Plain-Text Emails. …
  • Mobile Optimized.

 

Types of Email Marketing Campaigns

Growing the value of your customer relationships while also converting new prospects can be a tough challenge. Email Marketing is the art and science of using email to both nurture leads and engage existing customers. With a high ROI of $38 for every $1 spent, Email Marketing is one of the most effective tools ecommerce businesses have to generate sales for their online store.

1. BROADCAST

Broadcast Email is a single message that you can send to your entire customer base, or a group of users, at the same time. It can be scheduled to go out on a specific date and time, but the schedule is the same for everyone. A broadcast is generally the most ideal option when you need to engage your entire list with the same message at once (e.g., a monthly email newsletter).

 

2. EVENT TRIGGERED

An Event-triggered Email is a message that is sent to a customer based on an event performed or action taken on your website. According to Epsilon, Triggered Emails have a click through rate 152% higher than traditional emails. The primary purpose of an event triggered email is to convey information regarding the action that triggered it and is a great tactic to provide the customers with a better user experience.

 

3. ONE-TO-ONE

A One-to-one Email is simply a message that you can send to a single customer.

 

4. RECURRING

Recurring Emails are Emails that are sent automatically on a periodic basis. Recurring sending allows you to create and automatically send email campaigns scheduled daily, weekly or monthly at a fixed time as defined by you.

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